Quick Start Guide:
Link Building
Cheat Sheet
Achieving Proper
Anchor and Link
Type Balance
Friends and company
Over the past
few years, Google has made it very difficult for a typical business owner to get
found online. They’ve
really clamped down on what
they
like and don’t
like, leaving the typical
site
owner confused and worried about their online marketing efforts.
This ultimately forces
them
to buy ads to get their business seen.
As the Google ranking algorithm changes, the type of
links
required to rank change as well. It has gone from being “just build a few thousand
and
bank” to working carefully to make things look
as natural and organic
as possible. The purpose of this cheat sheet is to outline what we’ve found in our testing to be the most effective. Don’t be afraid of
Panda, Penguin,
Hummingbird, or whatever other change Google has in
store. You’re the one that
has
to look out for your business because all Google is interested in is making an advertising dollar.
As always, if you have any
questions, just shoot an email!
LINK BUILDING CHEAT
SHEET
Anchor Text
Domain – 70%
Long Tail
– 10% Random – 10% Target KWs – 10%
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paleo diet
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This is perhaps the most important thing you need to focus
on when building links. Over-optimizing for your target
keywords is the easiest way to get a
penalty and often
impossible to fix.
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Relevancy
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If your site is in the Diet
niche, health-related sites would be relevant.
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As
time goes on,
Google values links from relevant sites
more and more. Therefore,
getting links from related
niches not only helps to rank you,
but also helps guard
against future algorithm changes.
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Link Type
Diversity
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blog posts, comments,
profiles, bookmarks,
press releases, etc
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Normal sites get their links from a variety of
sources. That
diversity is critical
for staying under the radar and essential for long term ranking.
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DoFollow and
NoFollow
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<a
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Google says that any purchased link or certain
interlinking
between
sites should have a nofollow attribute so Google knows to not pass PageRank between the
sites. All links can rank sites, regardless of
whether they
are dofollow or
nofollow, however.
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IP
Diversity
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123.45.200.54
A B C D
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When building links, it’s important to
get them not only
from a variety of sites, but also sites that
are on a variety of Class C IP addresses. This is
a check Google
put in place to prevent one site/family of sites from manipulating the rankings.
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Home vs
Interior
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80-90% home page
10-20% interior
pages
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When building links, be sure to give some link love to
interior pages.
Not only is
it
natural, but it’ll
also help those
interior pages to rank better.
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Total Links /
Indexed Links
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Not Applicable
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Don’t worry too much about doing backlink counts in
Google/Majestic/AHREFs. Each system has a unique way of
computing the link totals which changes periodically. Further, 10 high quality links are better than
1,000 low
quality links,
so you need to look at the entire
picture when doing competitive analysis.
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