
Shoppers
discover about you online by discovering articles, weblog posts as well as other
types of content material you have created. Content you generate is primarily
the doorway via which new buyers can obtain you and be introduced.
However it does naturally call for continual content material creation
activities. The excellent news is that the creation of content material is
actually a long-term investment inside your small business. The initial
resources you put into its creation reap dividends for weeks, months and years
down the line.
However, that doesn't imply that all the content you
produce must be began from scratch. That is where repurposing content material
comes into play.
Should you already have some content (and most
organizations do), you are able to use it as a launch pad for brand new content
material that you can use in many ways to market your company.
Here are
5 ideas for carrying out just that, reusing old content material and creating a
thing new:
1. Refresh old blog posts.
It is probably that blog
posts going back a handful of years are much less relevant and pertinent now
than they as soon as had been.
So evaluation your old blog posts,
generate new versions of them with updated data, and publish them as new posts.
Edit the older post to hyperlink through for the new, working with a keyword
within the link to assist the new post rank appropriately.
And just
updating the data, you are able to also use old weblog posts for inspiration.
One example is, address the same subject but from a various angle.
2.
Turn current content material into YouTube videos.
Needless to say, on
line content material is just not all in regards to the written word. Videos are
increasingly popular, have higher levels of engagement on social media, and they
show up in search engines also.
Here's how to turn some old written
content material (including a blog post) into a video:
-- Use the
original content as the basis of a script to get a presentation, such as only
the crucial points. Update the facts as required.
-- Create the
presentation, for example by using Google Presentations or PowerPoint. Make sure
you contain a call to action towards the end of your presentation, such as
inviting viewers to visit your web internet site. For instance, you might
present them a totally free download of some type as a lead magnet.
--
Use Camtasia (Windows) or Screenflow (Mac) to video your screen as you run
through the presentation.
-- Make a voice over, exactly where you run by
way of the presentation and clarify the crucial points as required.
--
Edit the video (once again in say Camtasia or Screenflow) so it runs smoothly
and is easy to watch.
-- Upload to YouTube. Incorporate your keyword
phrases in the description, inside the name with the video file, and in the
thumbnail image should you select to upload one particular. Ensure the link to
your web page is within the description for the video.
3. Make a
presentation for SlideShare.
SlideShare is amongst the web's most
preferred web-sites, as well as your content material (and therefore your
enterprise) can get loads of exposure because of this.
It's
uncomplicated to complete. Just take the presentation you developed for your
video above, and upload it to SlideShare.
Keep in mind to make sure your
contact to action shows at the finish, and that any URLs inside the presentation
are clickable. They will also be clickable when the presentation shows on
SlideShare, and that is how you'll benefit.
four. Appear by way of old
weblog posts for recommendations that you can broadcast as Tweets on Twitter.
Every single weblog post can include a dozen or a lot more tidbits of
information that may very well be morphed into important Tweets. You can
schedule the Tweets to be published at normal intervals inside the future by
utilizing a suitable computer software tool. For example, with all the ideal
tool you are able to upload a list of such guidelines as well as hyperlinks back
for your website, and have them auto-published for weeks or months at a time.
five. Turn old blog posts into new articles.
Just re-write the
blog post, updating the data as required. Then submit the post to the leading
short article websites. One of the most well-known short article directories
take pleasure in high levels of website traffic, and by posting your articles
together along with your link, you get to lure a few of that visitors back to
your site.
They are just a number of from the strategies which you can
reuse old content material. You could also use old content material to make
posts for Google+, LinkedIn Pulse, and so forth. You may turn your previously
written content into an eBook or use it in your email newsletters. You'll find
all sorts of utilizes -- get inventive and make your content operate for you
personally!
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