Shoppers discover about you online by discovering articles, weblog posts as well as other types of content material you have created. Content you generate is primarily the doorway via which new buyers can obtain you and be introduced.
However it does naturally call for continual content material creation activities. The excellent news is that the creation of content material is actually a long-term investment inside your small business. The initial resources you put into its creation reap dividends for weeks, months and years down the line.
However, that doesn't imply that all the content you produce must be began from scratch. That is where repurposing content material comes into play.
Should you already have some content (and most organizations do), you are able to use it as a launch pad for brand new content material that you can use in many ways to market your company.
Here are 5 ideas for carrying out just that, reusing old content material and creating a thing new:
1. Refresh old blog posts.
It is probably that blog posts going back a handful of years are much less relevant and pertinent now than they as soon as had been.
So evaluation your old blog posts, generate new versions of them with updated data, and publish them as new posts. Edit the older post to hyperlink through for the new, working with a keyword within the link to assist the new post rank appropriately.
And just updating the data, you are able to also use old weblog posts for inspiration. One example is, address the same subject but from a various angle.
2. Turn current content material into YouTube videos.
Needless to say, on line content material is just not all in regards to the written word. Videos are increasingly popular, have higher levels of engagement on social media, and they show up in search engines also.
Here's how to turn some old written content material (including a blog post) into a video:
-- Use the original content as the basis of a script to get a presentation, such as only the crucial points. Update the facts as required.
-- Create the presentation, for example by using Google Presentations or PowerPoint. Make sure you contain a call to action towards the end of your presentation, such as inviting viewers to visit your web internet site. For instance, you might present them a totally free download of some type as a lead magnet.
-- Use Camtasia (Windows) or Screenflow (Mac) to video your screen as you run through the presentation.
-- Make a voice over, exactly where you run by way of the presentation and clarify the crucial points as required.
-- Edit the video (once again in say Camtasia or Screenflow) so it runs smoothly and is easy to watch.
-- Upload to YouTube. Incorporate your keyword phrases in the description, inside the name with the video file, and in the thumbnail image should you select to upload one particular. Ensure the link to your web page is within the description for the video.
3. Make a presentation for SlideShare.
SlideShare is amongst the web's most preferred web-sites, as well as your content material (and therefore your enterprise) can get loads of exposure because of this.
It's uncomplicated to complete. Just take the presentation you developed for your video above, and upload it to SlideShare.
Keep in mind to make sure your contact to action shows at the finish, and that any URLs inside the presentation are clickable. They will also be clickable when the presentation shows on SlideShare, and that is how you'll benefit.
four. Appear by way of old weblog posts for recommendations that you can broadcast as Tweets on Twitter.
Every single weblog post can include a dozen or a lot more tidbits of information that may very well be morphed into important Tweets. You can schedule the Tweets to be published at normal intervals inside the future by utilizing a suitable computer software tool. For example, with all the ideal tool you are able to upload a list of such guidelines as well as hyperlinks back for your website, and have them auto-published for weeks or months at a time.
five. Turn old blog posts into new articles.
Just re-write the blog post, updating the data as required. Then submit the post to the leading short article websites. One of the most well-known short article directories take pleasure in high levels of website traffic, and by posting your articles together along with your link, you get to lure a few of that visitors back to your site.
They are just a number of from the strategies which you can reuse old content material. You could also use old content material to make posts for Google+, LinkedIn Pulse, and so forth. You may turn your previously written content into an eBook or use it in your email newsletters. You'll find all sorts of utilizes -- get inventive and make your content operate for you personally!
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